About Us
The UK is one of the richest countries in the world, yet there are four million children living in poverty, of which a staggering one million grow up in severe and persistent poverty. The situation is even worse in London, where 4 in 10 children live in poverty.
What we are and what we do
4in10 was created in response to this situation in London. 4in10 is:
- a network of voluntary and community organizations, Local Authorities and others from across London who want to tackle child poverty
- a project to build the capacity of London organizations and individuals, to tackle child poverty in London
- a forum for London organizations and community members to share best practice, skills, knowledge and expertise on child poverty, and build community voice on issues in London
4in10 aims to tackle the high levels of poverty in London through supporting the voluntary and community sector and Local Authorities to work as well as possible together, to develop and implement best practice projects and approaches, and to fulfil the duties and aims of the 2010 Child Poverty Act.
4in10 also campaigns specifically on some of the key issues that affect the capital’s 600,000 children currently living in poverty.
Our aims and objectives
By 2012, 4in10 aims to
- gain public support leading significant policy change tackling child poverty in London
- build the capacity of 500 voluntary and community sector organizations to engage in efforts to end child poverty in London
- ensure 32 London boroughs play an active role in ending child poverty
Joining the Network
Membership to the 4in10 network is free and offers its members:
- Regular free best practice and training workshops
- Free extensive online information resource on child poverty
- Strong campaigning network on child poverty in London
- Advice and support to voluntary organizations and individuals on community campaigning, and on engaging Local Authorities
- Advice and support to Local Authorities on fulfilling duties under the Child Poverty Act 2010 and on engaging with the voluntary and community sector
- Networking and information sharing opportunities
- Regular information bulletin
Our history
4in10 was originally launched by the End Child Poverty Coalition in 2008. In 2010, the project was handed over to Save the Children and received new funding to re-launch in February 2011. The old archived 4in10 website can be found here.
Who are we funded by?
4in10 is funded by Trust for London for 2 years, which covers our core programme and staff costs. We also welcome donations to support different elements of our work – please get in touch with us if you would like any further information about this.
Who is 4in10?
4in10 is made up of a huge number of organizations from across London. The project is run by a small team of staff and volunteers within Save the Children’s London programme.


